Polyester Studio Logo + Identity Marks

logos + identity
Written By Sam Dubeau

Polyester is an imaginative animation studio that puts characters at the heart of their creation. I paired with the studio to re-imagine their identity, to create something fresh and that resembled the playful, shifting nature of their works.

What developed was a dynamic, modular identity with various shapes and formations of their primary wordmark. Flexible, fluid letterforms perfectly suited for animation and a diverse mix of applications.

CLIENT: Polyester Studio

ART DIRECTION: Jeremy Dimmock

 

CONCEPT DEVELOPMENT

Sam Dubeau https://www.samdubeau.com
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